GOOGLE LITERALLY 1. demotes personal brands for bigger names 2. literally search sandboxing brand new websites a) even if you launch the site choosing correct niche b) pay web developer "seo experts" for new websites made 3. using clicks for search rankings and tracking how long you spend on a page not only google is tracking your clicks but they are tracking how much time you spend on a page a) botting page visits to rank your site higher The entire thing is one huge fugazi that keeps changing on google.