Hey @neerajjoshi_ For scalability and performance, it’s better to move most of that static info (FAQs, services, hours) into a knowledge base and keep your system prompt lean and focused on behavior, tone, and rules. Longer prompts can slightly increase latency, but the bigger issue is reduced reliability more tokens = more room for confusion and hallucinations. A clean prompt + retrieval (RAG) setup gives you better accuracy and flexibility. Happy to help you structure both the prompt and knowledge base if needed