I think younger people are more relaxed about it, but professionals and businesses absolutely care — especially when AI agents are sending customer data, payment info, or internal records to the LLM without any filtering. And setting up custom filtering locally is a pain nobody wants to deal with.
Shameless plug: that's exactly why I built Vault 😅 — it handles all the masking before anything hits the LLM, zero config needed →
https://ycsummer.vercel.app